If you want to get top rankings and free traffic from the search engines, you need to learn how to do keyword research. But a lot of people think that keyword research is just as simple as coming up with a bunch of keywords that you like. True keyword research professionals looks at the intent, the competition, the commercial profitability as well as the relevance of keywords they choose. I’d like to share some tips on how to do keyword research without the hassle of reading a lot of technical stuff.
When you do keyword research, you’re actually trying to match the needs of your customers or potential buyers with the product or service that you have to offer. If someone types in “how to lose weight”, you immediately know that the intention of that person is to find more information on “losing weight”. Contrast that with keyword search like “buy a treadmill”. Because there’s search intent in this keyword, it’s fairly easy to conclude that this person would want to purchase a treadmill and is probably on a comparison or research phase. Knowing the intent behind your target keyword helps you create the right content that will satisfy a reader when they come to your website.
The next tip that I’d like to mention when doing keyword research is by targeting keywords with lots of search volumes. I look for keywords that have at least 50,000 per month searches. Anything less than that might not be worth my time because the amount of work needed to promote your content will still be the same.
While it’s important to check out the competition for the keywords that you’d like to target, sometimes you can get away with no keyword competition check if it’s a branded keyword. A branded keyword is something that matches your personal or business brand and you should be the only one using it. For other types of keywords, keyword competition checks are mandatory, but fortunately they can easily be checked with SEO tools like Long Tail Pro. Long Tail Pro will be able to quickly check if the SEO competition for a particular is too difficult or it’s a realistic keyword to go after.
Knowing which keywords to choose and target in your content is crucial if you want to get results in SEO. The advantage of knowing which keywords to target is that you’ll be able to format your content and write appropriately on the topic at hand. I use Thrive leads to grow my email list from the traffic that my keyword research and SEO strategies generate.
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